Artist Collin Williams Spreads Joy Through Colorful, Cozy Designs

Collin Williams likes to refer to himself as a “one-man brand of color, craft and cozy warmth.” The description is fitting, as visitors to his website find adorable ladybugs, mushrooms and sunny-side-up eggs in his bright, soft designs. A current resident of Columbus, Williams has Miami Valley Career Technology Center to thank for his passion. He attended the graphic commercial art lab there during his junior and senior years of high school.

“I just was able to go crazy,” Williams says. “I would get a project, and it would be three deliverables, and I would make five or six or 10 or whatever. It was just as much fun as I could have.”

He later attended the Columbus College of Art and Design, graduating with a bachelor’s degree in graphic design and advertising in 2023. Around the fall semester of his freshman year, Williams began posting his playful work more earnestly on social media, as well as selling stationery and art pieces. Since then, his eye-catching creations have graced many products, from sweatshirts to tea towels to totes, which he sells on his online shop and at pop-up markets across Ohio and beyond.

“[I love] embracing color, embracing the world around us,” Williams says. “Pushing it into things that people can actually use and connect with themselves.”

Today, Williams’ online shop is filled with greeting cards, wrapping paper, art prints and sticker sheets, each product patterned with icons in his signature approachable style. He is particularly fond of his “Clay Friends” series, ceramic magnets featuring frogs, kittens, hearts and rocks, named by customers and sporting friendly faces. Ultimately, Williams hopes when people see his work, it acts as a gentle reminder for them to take time to create.

“I can inspire people and encourage people and motivate people to craft,” Williams says. “To tap into that, that’s one of the real big-ticket items; that’s the picture right there. That’s what keeps me going.”  

For more information, visit collinmakesmagic.com.

For more Ohio inspiration, sign up for our Ohio Magazine newsletters.

Ohio Magazine is available in a beautifully designed print issue that is published 7 times a year, along with Spring-Summer and Fall-Winter editions of LongWeekends magazine. Subscribe to Ohio Magazine and stay connected to beauty, adventure and fun across our state.