To Steve Presser, life really is all about fun and games.

In 1991, Presser left a plush job as a stockbroker to open Big Fun, a toy and nostalgia emporium in Cleveland Heights. “I went from stock to schlock,” he says with a laugh.

True to its name, Big Fun is packed to the rafters with all manner of colorful, retro toys — everything from “Star Wars” action figures to classic novelties like the top-selling Whoopee Cushion — and an eclectic assortment of board and video games that are guaranteed to put a smile on even the most cantankerous customer.

A second incarnation of Big Fun opened on Cleveland’s west side in May. The new locale has everything that makes the original a favorite, as well as a large selection of greeting cards and Cleveland-themed items.

Despite misgivings about the economy expressed by his suppliers, Presser says Big Fun isn’t about money.

“It’s watching a little kid come in and squealing or watching that same kid’s father or mother say ‘Oh my god, I used to have one of those,’” he explains. “We relive your childhood here. Hopefully, it was a good childhood and hopefully [the store] brings back memories that were special.

“That,” adds Presser, “is what makes it Big Fun.”

For more information, visit www.bigfunbigfun.com.